Florists Colliers Wood Privacy Policy Overview

Scope of This Privacy Policy

This Privacy Policy explains how Florists Colliers Wood ("we", "us", or "our") collects, uses, stores, shares, and protects your personal data. It applies to all customers placing orders with Florists Colliers Wood, whether in Colliers Wood or the surrounding districts. By ordering from us, you acknowledge and agree to the practices described in this policy, which is written in line with the General Data Protection Regulation (GDPR).

Personal Data We Collect

When you place an order or interact with us, we may collect the following categories of personal data:

• Contact Information: Full name, delivery address, email address, and phone number.
• Order Details: Information regarding products purchased, delivery preferences, personalized gift messages.
• Payment Information: Limited payment details (such as method of payment; we do not store full card details as transactions are processed by secure third-party providers).
• Correspondence: Records of communications with us, including feedback, complaints, or queries.
• Website Usage Data: IP address, browser type, and device information collected through cookies or other tracking tools, for the purpose of website analytics and security.

Lawful Bases for Processing Personal Data

We only process your personal data where we have a lawful basis to do so under the GDPR. The main lawful bases we rely upon include:

• Contractual Necessity: Processing information necessary to fulfil your order, process payments, arrange deliveries, and provide customer support.
• Legal Obligation: Retaining transaction records as required by tax and accounting laws.
• Legitimate Interests: Pursuing our legitimate interests to improve our business, monitor website usage, prevent fraud, and ensure network security, provided these interests do not override your data protection rights.
• Consent: Where applicable, we will seek your explicit consent, for example, to send you marketing communications.

How We Use Your Data

Your personal data may be used for the following purposes:

• Processing and delivering your orders accurately and efficiently.
• Handling payment transactions securely through selected payment processors.
• Providing customer service, responding to your requests and feedback.
• Complying with applicable legal, regulatory, or tax obligations.
• Enhancing the security and performance of our website and services.
• Sending you information about promotions or updates (only where you have consented).

Data Retention

We keep your personal data only for as long as necessary to fulfil the purposes for which it was collected, including for the purpose of satisfying any legal, accounting, or reporting requirements. Generally, your order and transaction details are retained for up to seven years in accordance with tax regulations. Customer inquiries and correspondence may be kept for up to two years for quality assurance and dispute resolution. Once your data is no longer required, it will be securely deleted or anonymized.

Processors and Data Sharing

To provide services, we may share necessary information with trusted third-party processors, strictly for the purposes outlined in this policy. Our main categories of processors include:

• Payment service providers: For processing online payments. We never store your full payment card details.
• Delivery companies: For fulfilling delivery of floral orders within Colliers Wood and nearby districts.
• IT and website support providers: For maintaining the security and functionality of our website and systems.
• Analytics providers: For website analysis, where only pseudonymized or aggregated data is used.

All processors are contractually required to safeguard your data in accordance with GDPR standards and are prohibited from using it for other purposes. We do not sell or rent your personal data to third parties for marketing purposes.

Your Rights Under GDPR

As a data subject, you have defined rights under the GDPR. We are committed to upholding these rights, which include:

• Right to Access: Request details of the personal data we hold about you.
• Right to Rectification: Have incomplete, inaccurate, or outdated information corrected.
• Right to Erasure: Ask us to delete your personal data in certain circumstances, such as where it is no longer required for the purpose collected.
• Right to Restrict Processing: Request temporary suspension of processing your data in specific situations.
• Right to Data Portability: Receive a copy of your personal data in a common electronic format.
• Right to Object: Object to processing based on legitimate interests or direct marketing.
• Withdraw Consent: Where processing is based on consent (e.g., marketing communications), you are entitled to withdraw your consent at any time.

If you would like to exercise any of these rights, please contact us using the contact methods provided on our website.

International Data Transfers

We primarily process and store your personal data within the United Kingdom and the European Economic Area (EEA). If it becomes necessary to transfer your information outside these areas, we will ensure a similar degree of protection is afforded to it, through mechanisms such as standard contractual clauses or adequacy decisions.

Security of Your Personal Data

We employ a range of technical and organizational measures to secure your personal data and protect it against loss, misuse, or unauthorized access. Measures include encrypted data storage, secure payment processing, regular system updates, and limiting access to personal information to staff and partners on a need-to-know basis.

Children's Privacy

Our services are not directed at children under the age of 16 and we do not knowingly collect personal data from anyone under this age. If you believe that we may have collected data from a child, please contact us for prompt removal of said information.

Changes to This Policy

We may amend this policy from time to time to reflect changes in our practices or legal obligations. Any significant updates will be posted on our website with the effective date indicated at the top of the policy. We recommend reviewing our privacy policy periodically.

Contacting Us

If you have any further questions, concerns, or requests regarding how we process your personal data, please contact us using the contact information provided on the Florists Colliers Wood website. We are committed to addressing your concerns promptly and transparently.